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Nothing new here, Android and iOS have had it for years. The big deal is if you are using biometrics is the quality of the fingerprint reader for example. Using the key is questionable, we all know viruses and hitchhike in on a USB stick. Lenovo has perfected fingerprint readers on the ThinkPad line for years and wrote the accompanying software. So face recognition is kindof dicey. Not sure what prompted Microsoft to herald this they they finally incorporated this into Windows.
It's more and more like feeding hungry stockholders who don't know better but it sounds good to them? This has been the thrust of new CEOs trying to prove higher profits by running the company "Better"
Good example is HP under Carly Fiorina who started the demise of HP and ruining their reputation forever. Microsoft's current CEO Satya Nadella lucked out, he was toying with different ways of making software subscription based which flopped. Microsoft got lucky when the could lease the big package: Azure cloud storage and DaaS using their software although that may have come and gone. Azure is a very successful cloud service. The big change is admins are opting out of DaaS and moving that back locally meaning Azure is just another cloud service in a very competative marketplace. All the Windows And Office based "innovations" that were introduced under his command are meh at best.
These stockholders have to wake up and understand that the public is beginning to understand brand reputation and sustainabilty are what makes a stock always have positive revenue. Sustainabilty is the key word here in computing and not some whiz bang flash in the pan designed to wow the uneducated in that field stockholder. I have watched the whole growth and coming demise of DaaS and have to have a laugh. The companies that consume those products to not want to see computing expenses that they cannot depreciate as the age nor do their directors or stackholders. It's like they are giving money away.
 
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